Create a Targeted Ad | Media Literacy

These editable Targeted Advertising worksheets are a perfect addition to a Media Literacy unit as a stand-alone lesson, relief teaching plan or a formative assessment.

WHAT'S INCLUDED: 

1. An overview of what Targeted Advertising means
2. A Think-Pair-Share activity to prompt discussion on the ethics of targeted advertising
3. A Create a Targeted Ad activity in which students’ fill out a template with their interests and purchasing habits for the person next to them. Students then create a targeted ad for that person using an Canva or Microsoft PPT.

Designed to run for approximately 2-3 hours, this lesson promotes critical thinking, ethical reflection, and digital creativity. Students will gain a deeper understanding of how advertisers use data to influence their choices—and how to recognise it.